Contact Button
Resume Button
       
  DIANED GARCIA
Creative Director | Web Designer | Email Marketing | Analyst
   
       
       
  OBJECTIVE

I have established a career in the Graphic & Web Design industry, with over 16 years of experience in the field. My goal is to provide high-quality, cutting-edge creative, email and website designs; web analytics & reporting; social media innovation & implementation; and distribution & segmentation. To produce design solutions that communicate clients’ messages with high visual impact. Make valuable contributions within a motivated, energetic team environment.
 
       
       
  WORK EXPERIENCE    
       
  Brown & Brown Insurance
Creative Director
Feb 2019 – Present  
       
 
Create Employee Benefit Guides for the Employee Benefits Department
Translate Employee Benefit Guides into Spanish
Manage both print and digital communications materials for Fort Lauderdale & Premier Division
Design and create quarterly newsletter for the Private Client Division
Newspaper/Magazine print ads
Video editing
Create PDF sales flyers for use by Producers (Sales team)
Look through photo banks and select all images for each specific campaign
Website content updates using Wordpress
Website Ad banners for B2B and sales team
Up-to-date on standard practices for coding HTML email
Monitor all social media activity, coordinating guest feedback with public relations department for timely responses
Continually refining the Brown & Brown brand
Ensure production standards with print vendors, publications & other external resources
 
       
       
  Florida Yacht Brokers Association, Inc.
Director of Graphics & Communications
Nov 2015 – Nov 2018  
       
 
Responsible for design and coordination of IYBA’s bi-monthly newsletter/ magazine Compass
Design, code, track, test, and deploy email campaigns to our membership
Design bi-monthly e-newsletter to our membership
Newspaper/Magazine print ads
Format all files for printing or other output means as required
Manage both print and digital communications materials
Development of print ads and collateral materials for seminar events
Continually refining the IYBA brand • Social media strategy and execution
Ensure production standards with print vendors, publications & other external resources
 
       
       
  All Leisure Holidays
Interactive Designer
Swan Hellenic, Voyages of Discovery and Hebridean Island Cruises
Sep 2013 – Jan 2017  
       
 
All Leisure Holidays is a UK based publicly traded company that has a North America office located in Fort Lauderdale, FL. There are 6 brands under All Leisure Holidays: Swan Hellenic, Voyages of Discovery, and Hebridean Island Cruises are the three cruise brands that are currently sold in North America and the UK, while Travelsphere, Just You, and Discover Egypt are tour operator brands sold primarily in the UK.
Design, code, track, test, and deploy email campaigns to various audiences
Design and develop digital elements, including back-end coding, for marketing emails and other digital communications
Develop responsive emails in a content management system, including custom templates
Website content updates using online CMS platform
Up-to-date on standard practices for coding HTML email
Coordinate with sales department in the development of marketing emails and other digital, print materials and tracking
Look through photo banks and select all images for each specific campaign
Newspaper print ads
Website Ad banners for B2B and sales team
Create printed brochures, flyers, and other marketing collateral for Voyages of Discovery, Swan Hellenic and Hebridean Island Cruises
Format all files for printing or other output means as required
Design creative and unique visually appealing artwork both from scratch and from existing design direction
Manage both print and digital communications materials
Ensure production standards with print vendors, publications and other external resources
 
       
       
  Design10Studios.com | Freelance
Interactive Graphic Designer/Web Designer/Email Marketing/Analyst
Jan 2013 – Dec 2015  
       
 
Created and Launched tvidalgeneralservice.com, LLC | Law Firm
Design, code, test and launch targeted emails for distribution
Execute timely e-marketing communications
Create PDF flyers based on email content for use by marketing team
Assist in project management tasks for Online Lead Generation applications
Develop search engine optimization strategy for emails and website
Create mail pieces, brochures and flyers
Design and create monthly newsletter
Provide website reporting and analytics
 
       
       
  Silversea Cruises, Ltd.
Interactive Graphic Designer/Email Marketing/Web Designer
May 2010 – Dec 2012  
       
 
Launched The New Silversea.com – A website like no other, every suite page is equipped with photos, suite plan, virtual tour and the location of the suite on the ship
Design, code, test and launch targeted emails for local as well as global distribution
Maintain multiple, multi-lingual corporate websites and update content on daily basis in collaboration with creative team
Provide website reporting and analytics, as well as analyze activity/trends and report to senior management team
Execute timely e-marketing communications to past guests, prospects and trade
Effectively communicate interactive marketing initiatives to global marketing team on project-by-project basis, and liaise with global offices on individual market implementation
Create PDF flyers based on email content for use by sales team
Coordinate website functionality such as link testing, and proofing content. Work with Interactive Marketing Manager to keep website up to date, load new content, and modify pages as needed
Assist in project management tasks for Online Lead Generation applications
Develop search engine optimization strategy for emails and website
Maintain a working knowledge of industry standards and best practices in interactive marketing
Create, execute and track email marketing to ensure successful results
 
       
       
  Systemax Technology Worldwide
Email List Administrator/Designer
2010 – 2010  
       
 
Collaborate with our VP of Creative to create new and exciting email marketing designs
Create all CompUSA store emails including translation into Spanish for Puerto Rico market
Review and test all of the marketing emails for the following brands: CompUSA, Tiger Direct, Circuit City and Circuit City Canada
 
       
       
  Perry Ellis International
Email Web Designer/Analyst
2008 – 2010  
       
 
Photoshop design work and Dreamweaver coding for all e-commerce marketing and emails under the Perry Ellis International brand
Create and record all email analytic reports
Analyzed all email analytics including traffic patterns, conversion funnels and navigational streams
Update all 34 brand websites under the Perry Ellis International brand
Create and update all e-commerce marketing calendars
Create, update and code all Perry Ellis International Brand e-commerce website
Design and create monthly newsletter for two surfing brands
Create and monitor social media pages including Facebook and Twitter
Monitor all social media activity, coordinating guest feedback with public relations department for timely responses
 
       
       
  King of the Street Publishing
Creative Director
2006 2009  
       
 
Design and create www.kingofthestreet.com website
Manage two graphic designers
Direct creation of entire magazine layout and transfer into InDesign
Prepare files for the printing house
Assist with website maintenance
 
       
       
  Museum of Discovery and Science
Graphic Designer
2006 2008  
       
 
Design all materials for all museum departments
Concept theme for annual Wine Event and Gala
Design all event collateral including invitation, letterhead, brochures, posters, save the date card and newspaper advertising
Created postcards, banners, flyers, signs and ads, which includes mounting and assembling sign holders for the Museum and events
 
       
       
  Broward Center for the Performing Arts
Graphic Designer
2005 2006  
       
 
Design show posters and information cards to be displayed throughout the performing arts center
Create mail pieces sent to arts center patrons
Design weekly e-flyers
 
       
       
  EDUCATION
   
       
  Bachelor of Science in Graphic Design
The Art Institute of Fort Lauderdale
   
       
       
  DESIGN SKILLS    
       
 
Email Marketing Advertising Newsletter
User Interface Design Marketing Concept Development
Web Design/HTML Direct Mail Layout
Interactive Marketing Brochures/Posters/Flyers Photography Techniques
eCommerce Art Direction
Photography Direction
SEO Brand & Identity Typography
Web Analytics Creative Process Illustration
Marketing Strategy Corporate Identification
Package and Ad Design
Social Networking        
 
       
       
  COMPUTER SKILLS    
       
 
Mac and PC platforms
Flash (basic knowledge)
Adobe Photoshop Dreamweaver
Adobe Illustrator Corel Painter
Adobe InDesign Microsoft Office
QuarkXPress    
 
       
       
  LANGUAGES    
       
  Fluent in Spanish and English    
       
       
  Top of Page